9.What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and reasons why
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9.What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and reasons why marketers use them.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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