9.Why have companies like Volvo, Cadillac, and General Motors increased their use of infomercials? Is this a
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9.Why have companies like Volvo, Cadillac, and General Motors increased their use of infomercials?
Is this a wise strategy?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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