Discuss the pros and cons of using humor as the basis for an advertising appeal. Find an

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Discuss the pros and cons of using humor as the basis for an advertising appeal. Find an example of an advertising message that uses humor and evaluate it effectiveness.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:34 AM

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Discuss the pros and cons of using humor as the basis for an advertising appeal. Find an

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Humorous ads are often the best known and best remembered of all advertising messages Many advertisers including FedEx GEICO Old Spice Snickers Budwei...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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