Discuss why the allocation of media dollars to digital and social media at the expense of traditional
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Discuss why the allocation of media dollars to digital and social media at the expense of traditional media is considered by some marketers to be a “knee-jerk reaction.”
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The monies previously allocated to traditional media are increasingly being moved to digital media A...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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