How does setting objectives under an IMC approach differ from that under the advertising pyramid? LO.1

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How does setting objectives under an IMC approach differ from that under the advertising pyramid?

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M Advertising

ISBN: 9781259900136

3rd Edition

Authors: William Arens, Michael Weigold

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Question Posted: Jul 27, 2024 01:00 PM

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How does setting objectives under an IMC approach differ from that under the advertising pyramid? LO.1

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M Advertising

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