Obtain a recent copy of any of the 'international media' (such as Time or The Economist). Analyse

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Obtain a recent copy of any of the 'international media' (such as Time or The Economist). Analyse the types of advertiser using the media and explore the probable reasons for their choice.

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Fundamentals Of Advertising

ISBN: 9781136401640

2nd Edition

Authors: John Wilmshurst , Adrian Mackay

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