What advice would you give to a manufacturer of a range of mens toiletries contemplating international advertising

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What advice would you give to a manufacturer of a range of men’s toiletries contemplating international advertising for the first time

(having just set up distribution facilities throughout North America, the EEC and the Middle East).

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Fundamentals Of Advertising

ISBN: 9781136401640

2nd Edition

Authors: John Wilmshurst , Adrian Mackay

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