What are the major challenges facing the newspaper industry and the use of newspapers as advertising medium?

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What are the major challenges facing the newspaper industry and the use of newspapers as advertising medium? How can newspapers respond to these challenges?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:43 AM

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What are the major challenges facing the newspaper industry and the use of newspapers as advertising medium?

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Newspapers face challenges from other media such as direct mail television and the Internet Many advertisers are already spending more of their media ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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