What is meant by increasing fragmentation of the audience and why has that trend made a media

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What is meant by “increasing fragmentation of the audience” and why has that trend made a media planner’s job more difficult? LO.1

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M Advertising

ISBN: 9781259900136

3rd Edition

Authors: William Arens, Michael Weigold

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Question Posted: Jul 27, 2024 01:00 PM

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What is meant by increasing fragmentation of the audience and why has that trend made a media

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M Advertising

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