What is meant by the categorization of touch points into paid, owned and earned media? Choose a

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What is meant by the categorization of touch points into paid, owned and earned media? Choose a specific company or brand and discuss how it is using these three categories of media.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 03, 2019 08:54 AM

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What is meant by the categorization of touch points into paid, owned and earned media? Choose a

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Paid media refers to channels a marketer pays to leverage and includes traditional advertising media ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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