What research methods are available to enable a marketing manager to evaluate the effectiveness of his advertising

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What research methods are available to enable a marketing manager to evaluate the effectiveness of his advertising programmes?

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Fundamentals Of Advertising

ISBN: 9781136401640

2nd Edition

Authors: John Wilmshurst , Adrian Mackay

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Question Posted: Oct 09, 2024 03:01 AM

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What research methods are available to enable a marketing manager to evaluate the effectiveness of his advertising

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Fundamentals Of Advertising

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