Why might a company choose to use a creative boutique rather than a larger, full-service agency? Find

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Why might a company choose to use a creative boutique rather than a larger, full-service agency? Find an example of a company that uses a creative boutique and discuss why the decision to use a smaller agency may be appropriate for this firm.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:29 AM

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Why might a company choose to use a creative boutique rather than a larger, full-service agency? Find

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Creative boutiques are agencies that provide only creative services and have developed in response t...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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