As you move around the streets of your city, observe and photograph the out-of- home media that you see. Evaluate them and decide an alternate approach for each.

Form groups of ten in your class. Each one from the group selects one form of unconventional promotional media, ie sponsorships, merchandising, van promotions, mobile advertising, village fairs etc.
Find as many examples of each with as much detail as possible. Submit the same to your teacher for evaluation.