Do you think all models of consumer response hierarchies are covered by the traditional and alternative response
Question:
Do you think all models of consumer response hierarchies are covered by the traditional and alternative response hierarchy models? If not, what sequences can you discover? Name the product categories for which consumers are likely to follow these sequences, stating reasons why.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
Question Posted: