Do you think evaluative research, especially pretesting, is justified? What are the pros and cons of conducting

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Do you think evaluative research, especially pretesting, is justified? What are the pros and cons of conducting such research? List situations in which you would conduct research and situations in which you would not.

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 25, 2024 04:00 AM

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Do you think evaluative research, especially pretesting, is justified? What are the pros and cons of conducting

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Advertising And Promotions: An IMC Perspective

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