For the product you selected in Chapter 6, write a strategy using one of the strategy statement
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For the product you selected in Chapter 6, write a strategy using one of the strategy statement formats given in the chapter. The strategy should not be created in void, but should be based on existing market and competitive situation for that product category.
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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