How do you think research compares with gut feeling in advertising? How can one draw the fine

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How do you think research compares with gut feeling in advertising? How can one draw the fine line between what needs to be researched and what needs not? What could be the guiding principles in this decision?

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 24, 2024 07:03 AM

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How do you think research compares with gut feeling in advertising? How can one draw the fine

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Advertising And Promotions: An IMC Perspective

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