Learn the principles and importance of the DAGMAR approach to setting objectives and measuring advertising effectiveness,

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 24, 2024 07:02 AM

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Learn the principles and importance of the DAGMAR approach to setting objectives and measuring advertising effectiveness.
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Learn the principles and importance of the DAGMAR approach to setting objectives and measuring advertising effectiveness,

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Advertising And Promotions: An IMC Perspective

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