Select a product of your choice and outline the entire purchase decision process that a consumer is likely to follow for that product. Identify the needs that may trigger the requirement for that product, sources of information that the consumer may rely on, attributes on which the consumer may evaluate the brands in her evoked set, decision rules or heuristics that she may apply in arriving at a decision, purchase decision that she might make, and the issues she might face after purchase. Also explain how communication managers can influence her decision at each stage.