Start a blog of your own on any marketing communication tool of your choice. You could host it for free on websites like TypePad.com, Blogger.com, WordPress.org, etc. Post reviews, ratings, feedback, comments, etc. on the events and happenings in that field. Invite comments from fellow bloggers and visitors. Track user statistics like number of visitors, duration of visits, number of comments, etc. Link back to popular sites and note if that increases the visits to your blog. Would following SEM techniques help in increasing your blog’s visibility? Run this blog for at least the duration of this course and learn as you go along.