Study the terms and conditions and guidelines along with the advertising rate card of The Telegraph (Figure
Question:
Study the terms and conditions and guidelines along with the advertising rate card of The Telegraph
(Figure 18.15) and of the Bennett and Coleman Group (Figure 18.24). What terms or guidelines act as limiting factors for advertisers? How?
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Related Book For 
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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