What are the various message formats used by Santro in each of its campaigns? What are the
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What are the various message formats used by Santro in each of its campaigns? What are the accompanying message tones? Do you think Santro ads have been high on verbal or non-verbal content? Why?
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Related Book For 
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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