Explain how newspaper readership is determined and measured and how readership differs from circulation.

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:17 PM

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Explain how newspaper readership is determined and measured.
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Explain how newspaper readership is determined and measured and how readership differs from circulation.

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Newspaper readership is determined and measured using several methods including surveys and audience ...View the full answer

Advertising & IMC Principles And Practice

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