Advertising & IMC Principles And Practice(11th Edition)
Authors:
Sandra Moriarty, Nancy Mitchell, William Wells
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0134480430, 978-0134480435
Book publisher: Pearson
Book Price $0 : The book 'Advertising & IMC: Principles and Practice' by Sandra Moriarty, Nancy Mitchell, and William Wells, in its 11th edition, serves as a crucial resource for understanding Integrated Marketing Communications (IMC) and its pivotal role in contemporary advertising. The text delves deeply into how communication technologies revolutionize advertising strategies, emphasizing holistic approaches in brand messaging across multiple platforms. It expertly covers key themes such as consumer behavior, strategic planning in marketing, and the integration of digital and traditional media marketing. Through practical examples and case studies, the authors illustrate the application of theoretical concepts such as message strategy and creative execution. There is no particular mention of main characters as it is an academic text rather than a narrative work. As noted in the solution manual, learners are guided through the process with interactive elements, enhancing the application of learned concepts. An invaluable Answer Key supports educators and students alike, ensuring comprehension of complex material. Furthermore, the comprehensive table of content directs readers to specific sections, facilitating a targeted exploration of desired topics. Widely recognized for its thoroughness, the book is well-received in both academic and professional spheres, praised for its clarity in explaining advertising practices and integration techniques in a rapidly advancing environment. The content encourages a strong understanding of the dynamics between consumer engagement and advertising effectiveness. Ideal for learners on a budget, this is a cheap resource packed with insightful explanations.
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