Explain the difference between objectives, strategies, and tactics in strategic planning as well as the three levels
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Explain the difference between objectives, strategies, and tactics in strategic planning as well as the three levels of planning and how they are connected.
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Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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