Explain the differences between GRPs and TRPs. How are they used to estimate the impact of a
Question:
Explain the differences between GRPs and TRPs. How are they used to estimate the impact of a media plan?
AppendixLO1
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answered By
PALASH JHANWAR
I am a Chartered Accountant with AIR 45 in CA - IPCC. I am a Merit Holder ( B.Com ). The following is my educational details.
PLEASE ACCESS MY RESUME FROM THE FOLLOWING LINK: https://drive.google.com/file/d/1hYR1uch-ff6MRC_cDB07K6VqY9kQ3SFL/view?usp=sharing
3+ Reviews
10+ Question Solved
Related Book For 
Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
Question Posted:
