Explain the differences between GRPs and TRPs. How are they used to estimate the impact of a

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Explain the differences between GRPs and TRPs. How are they used to estimate the impact of a media plan?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:34 AM

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Explain the differences between GRPs and TRPs. How are they used to estimate the impact of a

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GRPs indicate the weight delivered when you sum the tota...View the full answer

Advertising & IMC Principles & Practice

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