What is your opinion of advertising awards, such as the Cannes Lions, that are based solely on creativity? If you were a marketer looking for

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What is your opinion of advertising awards, such as the Cannes Lions, that are based solely on creativity? If you were a marketer looking for an agency, would you take these creative awards into consideration in your agency evaluation process? Why or why not?

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There are numerous arguments that can be made both for and against advertising awards that are based primarily on creativity In defense of awards base... View full answer

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