How do push and pull marketing strategies relate to promotions targeted at consumers, and how do they

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How do push and pull marketing strategies relate to promotions targeted at consumers, and how do they relate to sales promotions targeted at trade audiences?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:19 PM

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How do push and pull marketing strategies relate to sales promotion to consumers? To trade audiences?
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How do push and pull marketing strategies relate to promotions targeted at consumers, and how do they

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Push and pull marketing strategies are two distinct approaches to promoting products or services In the context of promotions targeted at consumers pu...View the full answer

Advertising & IMC Principles And Practice

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