How do push and pull marketing strategies relate to promotions targeted at consumers, and how do they

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How do push and pull marketing strategies relate to promotions targeted at consumers, and how do they relate to sales promotions targeted at trade audiences?

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Advertising And IMC Principles And Practice

ISBN: 9780135836064,9780135836125

11th Edition

Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells

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Question Posted: Aug 15, 2024 03:01 AM

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Advertising And IMC Principles And Practice

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