Lets say you want to go on a road trip with five of your friends. Your friends
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Let’s say you want to go on a road trip with five of your friends. “Your friends” is your target market. Make a list of 25 friends, and ask each of them this screener question: “Do you like to take long road trips by car?” (You may want to define “long” as part of your survey.)
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Advertising Account Planning New Strategies In The Digital Landscape
ISBN: 9781538114063
1st Edition
Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun
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