Use HowSociable’s free service to check the brand you chose in activity 1 to see how much engagement the brand has had on social media in the last week. Do you think your brand is doing a good job engaging with its customers? Why or why not?

Data From Activity 1:

It’s time to get dirty in the data. Pick a brand that you use on a regular basis. Based on what’s available through your school library, use at least three of the secondary resources described in this chapter to help you better understand the brand. What is at least one key insight from each resource you used?