Pick a brand that you currently use. Check the brands presence on Twitter. See how far you
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Pick a brand that you currently use. Check the brand’s presence on Twitter. See how far you can go in learning about the brand. For example, how many hashtags are used that pertain to the brand? If you tweet about the brand, do you ever get a response from the brand? Check a couple of the brand’s competitors. Which brand uses Twitter the best? Why do you think this?
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1 Pick a brand Choose a brand that you frequently use It could be anything from a food product to an ...View the full answer
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Related Book For 
Advertising Account Planning New Strategies In The Digital Landscape
ISBN: 9781538114063
1st Edition
Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun
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