Using the information you’ve gathered in activities 1 and 2, imagine that this brand is going to be repositioned for a completely different target audience—someone more like your grandparents.

Write a new SWOT or SOAR analysis for the brand.

Data From Activities 2:

Create a SWOT and SOAR analysis based on the information you’ve dug into for activity 1.

Data From Activity 1:

It’s time to get dirty in the data. Pick a brand that you use on a regular basis. Based on what’s available through your school library, use at least three of the secondary resources described in this chapter to help you better understand the brand. What is at least one key insight from each resource you used?