Mini-Case Analysis: Review the Chick-fil-A case that opened and closed this chapter. Assume you are working on

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Mini-Case Analysis: Review the Chick-fil-A case that opened and closed this chapter. Assume you are working on this account and have been asked to pull together a presentation for the brand team for the next year of this campaign.

What research would you recommend conducting to decide if the campaign should be continued or modified?

What do you need to find out to make this decision?

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