Now create another FCB grid on an 11 8 piece of paper. This time choose one

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Now create another FCB grid on an 11 × 8½ piece of paper.

This time choose one product and consider all the different brands for that product. Where would you place each of those brands on the FCB grid?

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Advertising Account Planning New Strategies In The Digital Landscape

ISBN: 9781538114063

1st Edition

Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun

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Question Posted: Feb 05, 2024 11:00 PM

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Now create another FCB grid on an 11 8 piece of paper. This time choose one

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Advertising Account Planning New Strategies In The Digital Landscape

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