Outline the branding effort from Chapter 1 in terms of the sections of a standard campaign plan.
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Outline the branding effort from Chapter 1 in terms of the sections of a standard campaign plan. From the case write-up reported in this chapter, is there anything missing?
AppendixLO1
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Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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