Perhaps some thoughts about insights from focus groups or in-depth interviews with consumers?
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Perhaps some thoughts about insights from focus groups or in-depth interviews with consumers?
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Focus groups in my opinion tend to really skew results In some group...View the full answer
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Douglas Makokha
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Related Book For 
Advertising Account Planning New Strategies In The Digital Landscape
ISBN: 9781538114063
1st Edition
Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun
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