Portfolio Project: You have been asked by the director of your school’s student union to make a chart of all the traditional media serving your market to use in promoting the center’s 50th-anniversary events.

Develop a profile for each medium giving the key characteristics, such as type of programming (for broadcast), the type of audience reached, the products commonly advertised, and the appropriateness of this medium as an advertising vehicle for the center’s special celebration. At the end of your media analysis, identify the top three that you would recommend and explain why.

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