Reviewing the public relation tools in this chapter, identify at least two tools you could use effectively
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Reviewing the public relation tools in this chapter, identify at least two tools you could use effectively on a national basis to increase the impact of the “Hard to Explain, Easy to Experience” campaign.
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Advertising And IMC Principles And Practice
ISBN: 9780135836064,9780135836125
11th Edition
Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells
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