What do we mean when we say that media planning in an IMC campaign plan moves from

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What do we mean when we say that media planning in an IMC campaign plan moves from channels to contact points?

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Advertising And IMC Principles And Practice

ISBN: 9780135836064,9780135836125

11th Edition

Authors: Sandra Moriarty , Nancy Mitchell , Charles Wood , William D. Wells

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Question Posted: Sep 19, 2024 04:03 AM

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What do we mean when we say that media planning in an IMC campaign plan moves from channels to contact points? AppendixLO1
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What do we mean when we say that media planning in an IMC campaign plan moves from

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Advertising And IMC Principles And Practice

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