What do we mean when we say that media planning in an IMC campaign plan moves from

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What do we mean when we say that media planning in an IMC campaign plan moves from channels to contact points?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

Question Posted: Apr 01, 2023 09:17 PM

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What do we mean when we say that media planning in an IMC campaign plan moves from

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Advertising & IMC Principles And Practice

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