What information does a brand communication plan derive from the business plan or marketing plan?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:24 PM

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What information does a brand communication plan derive from the business plan or marketing plan?

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A brand communication plan is an integral part of the overall marketing strategy and is derived from ...View the full answer

Advertising & IMC Principles And Practice

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