What is account planning, and what does the account planner bring to a marketing communication plan?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:24 PM

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What is account planning, and what does the account planner bring to a marketing communication plan?

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Account planning is a process that involves understanding the needs wants and motivations of consume...View the full answer

Advertising & IMC Principles And Practice

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