What is the difference between a direct-action headline and an indirect-action headline? Find an example of each

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What is the difference between a direct-action headline and an indirect-action headline? Find an example of each and discuss how it works.

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:17 PM

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What is the difference between a direct-action headline and an indirect-action headline? Find an example of each

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A directaction headline is one that specifically asks the reader to take action often by using imper...View the full answer

Advertising & IMC Principles And Practice

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