Why do you think TRACE would want a campaign directed to Multicultural Millennials?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:24 PM

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What aspects of the marketing mix are relevant to a campaign to Multicultural Millennials (ages 1829)?
Prepare a one-page statement explaining how the Hard to Explain, Easy to Experience campaign will actually help TRACE sales among Multicultural Millennials.
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Why do you think TRACE would want a campaign directed to Multicultural Millennials?

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TRACEs decision to create a campaign directed at Multicultural Millennials likely reflects the chang...View the full answer

Advertising & IMC Principles And Practice

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