10-22. In 2020, Malaysian restaurant chain The Chicken Rice Shops (TCRS) Merdeka Day campaign earned 4.2 million...
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10-22. In 2020, Malaysian restaurant chain The Chicken Rice Shop’s (TCRS) Merdeka Day campaign earned 4.2 million organic views and 690,000 engagements on Facebook, Instagram, Twitter, TikTok, and WhatsApp.
TCRS had no marketing budget. How did they achieve this? Can it be replicated?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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