11-22. Assume you are the account executive at a database marketing agency. A newly established casino has
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11-22. Assume you are the account executive at a database marketing agency. A newly established casino has contacted your company following changes in laws regulating local gambling. The company has asked you to develop a database. How would you build a data warehouse, and where would you obtain the data? Be specific.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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