11-23. A local fresh fruit and vegetable provider serves a major metropolitan areas restaurants, taverns, grocery stores,...
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11-23. A local fresh fruit and vegetable provider serves a major metropolitan area’s restaurants, taverns, grocery stores, and other local establishments. Explain each of the data coding processes of lifetime value, customer clusters, and location data tracking. For each coding method, describe how the company’s marketers could use the data coding process in their database marketing efforts.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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