11-26. A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. For each of the following products, discuss the merits of a frequency program. What types of incentives would individuals need to join the frequency club? Describe the types of incentives that are needed to continue participation in the program.

a. A dry cleaning operation

b. A lube and oil change company

c. A nursery (plants and trees)

d. A lawn mowing, leaf removal, and snow plowing operation